![]() ![]() With a monetary incentive for when Sales qualified the lead, the system seemed to be working until the number of leads skyrocketed to 12,000 after the lead incentive program was released to thousands of employees. Service engineers are looked to as trusted advisers for customers, so having them submit leads on an external website seemed like a great approach to generate leads. Pryer’s big challenge when she came to Siemens was to align Service and Sales after a lead gen program was generating too many leads with a high rejection rate, creating distrust between the two departments. In the healthcare segment of Siemens, service engineers are out in the field interacting directly with customers to repair medical equipment. Debbie Pryer, Program Manager, Siemens Healthcare, is responsible for lead generation and management for more than 1,500 end users. ![]()
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